AMA 25 — Bycatch with Simon Hilbourne, Founder of Fish Free February

AMA 25 — Bycatch with Simon Hilbourne, Founder of Fish Free February When you throw your fishing line into the water, you never know what might bite. In the commercial fishing industry, this happens on a much larger scale than in your backyard pond. Up to 40% of all fish catch around the world is accidentally caught and […]

Bycatch: The Fishing Industry’s Darkest Accident

There is an immense threat facing our ocean wildlife–one that we have the power to influence with our purchases. It’s no secret that the fishing industry is riddled with serious environmental and social challenges, whether it be ocean acidification caused by global warming, depletion of fish stock, plastic pollution, notorious human rights violations of fishermen […]

January 25, 2022 | Tags: , , , ,

Ocean Farming

It’s estimated that in the next 30 years we will have 10 billion mouths to feed. Agriculture is already being pushed to its limits and as a result, it is damaging our planet. Commercial farming is depleting our freshwater, degrading our soil, removing natural habitats and polluting our waters with pesticides and fertilisers. We are […]

AMA #23 Brendon Sing

Sharks are one of the most important species in our oceans, but these magnificent apex predators are unfortunately being fished by the millions every year. They need our help. So, we’re excited to announce our latest AMA with Brendon Sing from Shark Guardian, on the 12th of January at 2 pm UTC, live on Instagram. Originally […]


In just a single second, 45 tourists have arrived at their destination. That amounts to 1.4 billion tourists in one year. The tourism industry is huge and often it impacts locations that have both outstanding natural beauty and poor infrastructure in place. Tourists deplete the local resources and result in waste which often can’t be well […]

AMA #22 Plastic Gyres

Did you know that our oceans are home to 5 giant islands of floating plastic? These 5 ‘gyres’ used to be big rotating currents of clear, salty water. Unfortunately, the circulating ocean waters have drawn in the pollution from the coasts and surrounding ocean, resulting in patches of concentrated marine debris. Today, the gyres resemble a […]

The Big Reveal

Back in September this year, we started talking about something big on the horizon — something we couldn’t reveal to much about, something that would transform our project in an explosive way. Since then, it seems like every AMA, every blog post has craftily skirted around a big blank space where some important information should be — we’re sure […]

AMA #20 Sustainable Fishing

We live on a blue planet with an estimated 50–80% of all life in our oceans. We evolved out of the blue like every other living being. While most of the life in our seas has transformed beyond recognition we still can see species from prehistoric times today. Creatures like sharks and jellyfish have been […]

AMA #19 Sharks Need Us

All over the world you’ll easily find people who care about preserving our oceans: You’ll see people shouting through megaphones to free orcas from tanks at Sea World, crowds that gather to clean our beaches of plastic pollution and people donating money to plant corals and mangroves in our seas. — All amazing work! However, sharks are a […]